My brainstorm was to explore the personalities in the world of artisanal chocolate through a sort of travel narrative. So, I talked to a lot of people and tried a lot of chocolate. What I found in almost every case was that the people who came to the world of artisanal chocolate started out doing something completely different. They were yacht captains, musicians, golf course managers, and engineers. Something just happened to each one of them on the way to wherever they were going that shifted their perspective. In future posts, I’ll tell some stories about individuals behind companies such as Taza Chocolate, Black Mountain Chocolate, and Bittersweet Café.

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